Shopping & Consumption

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My blog promotes shopping and consumption, but I’ve been wanting to write this post for a while to raise some questions and awareness of what it is that we are actually doing and contributing to with this behaviour.

Now should also be the perfect time to think about these things; just before the (consumptive) festive season begins. 

Our shopping and consumption

Why women like to shop and men don’tbottomline

Let’s first try and understand why it’s so deeply routed in most women of liking to shop, while men tend to hate it and spend less time in stores. As you know, I’m very interested in evolutionary psychology and there is a lot of science behind this theory that I will present. Let me share some quotes:

Why women like to shop and men dontWhy women like to shop and men dont

Why women like to shop and men dont



There you go:

In our genetic code, men act as hunters and women as gatherers.

This is the reason us girls often love shopping and can spend hours and hours on this, while men just rush in and out, buying first best thing they find.

To add on – females are prone to be shoppers thanks to our genetic caregiving role. We need to care for our family and home hence the need to nurture it with collecting necessary items.

However in todays superficial society, we collect necessary PLUS a bunch of un-necessary items on top.

Shopping gives you a rushbottomline


– can make you feel happy (retail therapy)
– gives you a sense of control
– makes you feel creative
– gives you a temporary escape in life
– is a social thing among friends
– feels very rewarding
– can feel like a thrill
– is competitive
-helps supporting your superficial life

Shopping is very easy explained in a neuroscientific way.

When you buy something you like the chemicals in your brain and body gets “high” by the release of dopamine in your system.

The same dopamine gets released in people who take drugs, gamble, binge eat etc.

This dopamine effect has different levels of intensity, for example when you grab a bargain (at a surreal price) your dopamine levels goes sky-high, if you compare to when you do the average shopping stroll in the supermarket.

Some people proudly admit them being “Shopaholics” like it’s carrying some form of prestige (“I afford, I can, I’m a fashionista”).

But if you examine this behaviour, there is actually nothing much to be proud of.

Shopping can be compared to any addiction out there like alcoholism, drug addiction, eating disorders etc – the line is very fine of what it’s actually considered as acceptable, normal and where the limit goes for “too much”.

Sadly our society is built today so that we do as much consumption as possible (everywhere we go there is advertisement manipulating and subconsciously affecting us). Shopaholism is there for not looked upon serious unless it has reached extreme levels.

What’s important to keep in mind, is that shopping will always make you happy on days when you feel low – but it should not be used as a legit excuse to do so.

Have in mind why you shop and be aware of the chemical release in your body.

When I go shopping these days I always remind myself that the great feeling that I’m feeling is just my dopamine release. When I walk home high on life with my bags, I make sure to understand that this is not something to get used to. That it should be a treat and not a way of living.

The materialistic jet-set worldbottomline

Many young women are today obsessed with shopping to a degree I personally find a bit scary.

Our modern world is overly concerned with material possessions and wealth, if we look at the jet-set world: Even more!

The jet-setters are probably the worst when it comes to this, as that’s how they evaluate each other and status – by material possessions and how much this/that/he/she is worth.

Our shopping and consumption

Our shopping and consumption

Jetset Babes get a buzz out of acquiring material possessions in order to fit in to the jet-set world.

The ticket to feel accepted and blend in, is to look like everyone else (be covered in labels and status symbols).

There for looking expensive, having a designer purse, an expensive watch and jewellery is crucial. Without this you will not be classified as a Jetset Babe (if you don’t look like a Jetset Babe you will never ripe the success of a Jetset Babe).

When you think about it, it’s quite sad and shallow – but it’s the truth. The jet-set world is extreme in this way hence why I wanted to make a post about the obsession with consumption.

Remember me for my stuff

When you shop, you…bottomline

– make big evil corporations filthy rich and support their expansion and ability to rule & control the world.

– support companies un ethical work with child workers, poor working conditions, exploit people who are desperate to work for extremely low wages etc.

– contribute to the climate change & pollution

– contribute to the general waste. Where do you think all your trash will go one day? 

– contribute to the abuse of our innocent animals and all the suffering they go through just so you look good (in their fur, leather, make up, beauty products etc)

– contribute to a wide range of environmental and social global problems


I know it all feels so innocent when we go on that shopping spree, buying crap we don’t really need.

But because we are living in a materialistic society, where material posessions is more like a drug then a necessaity – we totally forget what impact that stupid little t-shirt from H&M that we just bought actually brings on to the entire planet.

You think it doesn’t matter, but in reality every single thing matters!

The question is:

When are we going to stop acting selfish and instead start taking care of the planet and our future?

This is a slow journey to self-instinction and our shopping habits contributes to this a lot.

 Our shopping and consumption

Buying things won’t make us happybottomline

There are many scientific studies that show us that shopping makes us happy (the chemical release in the body that I mentioned earlier) – BUT it’s only TEMPORARY. A very short-lived happiness.

A temporary joy that carries a significant amount of destructiveness to the world we live in. What do you choose?

Science shows us that consumption makes us temporary happy, but long-term it’s proofed to make us UN HAPPY.


I’ve read a good article here on reasons why acquiring things actually doesn’t make us happy. 

A screen shot:


Why shopping will not make us happy Why shopping will not make us happy



I’m not trying to say “STOP SHOPPING OTHERWISE YOU ARE A BAD PERSON” because that would be extremely hypocritical of me since I run a blog promoting a certain lifestyle (materialism, wealth and possessions).

But I still think it’s important to bring up these issues to the surface, to raise awareness and maybe to start looking at things from a different angle. Start by simply understanding WHY you consume and ask yourself next time you buy something “Do I really, really need this? Will this make me happy long-term?”.

I personally have been aware of my addiction to the materialistic world since I began my spiritual journey. My awareness does not excuse my actions (I still shop, I still blog about jet-setters etc), but I feel I’m one tiny step closer to making amendments in my life that feels significant to me. It all contributes to my personal growth, but I’m far away from there.

My dream would be to one day have total freedom in my mind of not wanting to consume unnecessary items and cut the ties to the superficial world. I believe I will get there one day.

So think about this topic a little bit extra next time you step in to a shop, or obsess about a certain handbag or get your shopping cravings.

Maybe one day we all can do changes in our behaviour so we together take responsibility and contribute to a better world out there.


About Author

Anna Bey is the founder of JetsetBabe and School of Affluence - and online educational platform helping women achieve elegance and get an affluent life. Visit for more info! P.S Don't miss her Youtube channel & Instagram.


    • Lovely work but I think you should work on your vocabulary and just write more intellectually. Sort of reflect a global minded ‘jet set babe’

      Shopping doesn’t make anyone happy but neither does starving and yearning. No single activity can make people happy, it’s just an activity.

      • Of course, I wish to do so too. But since english is not my mother language, it’s difficult for me. I see this as practice as I’d like to improve my writing skills over time.

        • I didn’t want to say this before because I didn’t want to come off as rude but I can tell your English grammar and writing has improved a lot since the beginning of your blog. 🙂

        • you write really well just sometimes how you express yourself can be stifled
          But I appreciate that English is not your first language but I love the creativity and content behind this blog

      • If you don’t understand what she say, stop reading put more attention in your mistake and not to others. That wasn’t the way to say things. I will say, ( love what you wrote, I don’t know how you did it, if I was in your country I probably don’t understand a (J) what others say. It doesn’t matter how you say it, hurt.

  1. Woow lot to read 😀

    I agree
    I like shopping, i spend all my day mostly in phone sesrching clothes, shoes, bags, watch how others dress and want same..

    My closet is full with things worn once or never worn..
    I feel sad when need clean closet and give clothes away knowing how much i have paid for them..

    I am happy very short time.. Just about half an gour and then im sad that i have spent money or have overpaid..
    When im in shop i want it all and not think if there is place for same cost less..

    I many times wish i could bring back stuff i bought but feel embetessed.. End up selling things what cost hundreds for few bucks online or giging away for free..

    I could buy a car and house for money wasted for ahoes and clothes..

    I can sat i like process of searching and hunting and when i have got ut i loose interest about it.. So i end up not wearing..

    I realised that material things not fullfill me for 100% when i was in Paris shopping.. Bought clothes more YSL shoes, Louis vuitton bag, Tiffanys diamond necklace..

    I said it dont make me happy at all u even not smile n not wanted even try on things..

    Then i realised i am more happy when i make someone happy..
    And i said i want a baby..

    I have been mist happy person while u was pregnant – in harmony and shining n smiling and peace inside..

    Been happy with baby on my hands..
    Its such a blessing..

    But same i start shop for baby toys n clothes n i realise kid dont apriciate it.. He want just me and mt attention not clothes or toys 🙂

    But u still love shopping but more watching than buying.. Full wishlists 😀

  2. Thank you for bringing up a topic that most people tend to sway away from. I appreciate your sincerity & genuine writing style.

    Good luck with that spiritual journey.
    It all starts from within.

  3. well I must say that that is only true for people who don’t know how to shop, like everything, we all have to be educated and sadly most people don’t have the time for that. Also, if you don’t want to support unethical work policies and/or climate change or pollution you can always choose where to shop from. For example, if you buy at Chanel you know that all their products are made in France by people that get paid a normal French salary, and if you want to get environment friendly clothes that also look amazing there’s always Reformation, a lot of celebrities wear their clothes and I totally understand why!

    Also, I’d like to remark that, about the child workers and stuff, for example Zara has had many of these scandals. Nowadays, it’s not the brand that hires factories with kids working, it’s the factories that hide that from the brands, of course there are brands like Nike that pay almost nothing and sell their products for a ton, but there are brands like Asos that make strict controls in the factories they work with to make sure there’s no scandal they get involved with. But obviously, just use your mind and if you see bargains such as a 3€ t-shirt never trust that! The higher the price of something, the higher the chance the manufacturers have been paid a fair price for it.

  4. We live in a society of over consumption and the need of self importance. I have learned over the years to only make purchases that you really need and only buy the best that you can afford. We should focus on life and making our daily routines more enjoyable and plesant.

  5. sometimes i think i am man, i do not like shopping, it doesnt do anything for me, if i want something i know what and i go get it, i do not like to go through piles of stuff….

    • I am a similar way. 😛 But I don’t think it makes you a man, just different interests.

      For me, I’d rather shop on people though. Haha! I wish that when I see someone wearing someonthing and I like it, I could just have it instead of going to a store. 🙂

  6. Since I’m quite interested in this topic I decided to write a few words.
    I used to be crazy about buying things – I wanted them all, and I wanted them now. I was reading articles regarding fashion and so-called “stars” in which I would see a lot of things they had and I wanted to be like them. I wanted to have Chanel bags, diamond rings, Louboutin shoes etc. I was so blind that I even spent my entire money (which part of it I got for my 18th birthday and the other part I had been saving for a year) on a brand new iPhone 6 (just to be like everyone else)
    In the meantime, I was considering going to business school and I was “testing” this field which means that I would spend a whole day watching documentaries regarding economics. I’ve watched so many movies and it hit me. It hit me how stupid I was to give money that I had been saving for so long to Apple company that uses children labour, pays slave wages to their workers and made products that are overpriced. Also, I realised why I was doing it, what I was craving things. I had problems with coping with other people’s opinions. I have experienced bullying in middle school and I felt its effect I was really reserved towards people because I was afraid that they might bully me again. But I realised that I am more than I have. And that I only need to have just one thing – motivation to become a better person.
    After that realisation, I’ve given to charity half of the things that weren’t necessary and the other half I’ve sold. Now I buy only things that I will wear for longer that one season, which are of a good quality. I focus on quality rather than quantity.
    My opinion is that companies manipulate us to buy their products saying that we are gonna be liked by other people if we buy their product. Even if we say that we don’t give a fuck what others might think one of the main feelings we need to fulfil is feeling of importance. We were made this way and we can’t deny it. But we have to realise that there are other ways in which we can fulfil this feeling.
    We should make memories, we should spend time with people, not with our smartphones. We should smile more and be happier more. We have to ask ourselves what it is that makes us happy. For me, it’s spending time with my family, doing crazy things with friends, taking care of my horses, learning and reading books.
    You won’t take any of your belongings to the other side/Christian heaven/Jannah/your possessions won’t reincarnate with you.

  7. I really appreciate you doing this blog post I just started reading your blog, and I am really grateful that I came across this post
    I have to admit that I once was the type to follow fashion designers, follow bags trends and consume my mind with the thoughts of ” I have to have this!” “I need this!” “OMG LOVE LOVE”
    My first designer bag was A Dior bag. I wanted this bag so bad at the time I thought my life was not complete until I had this bag on my arms and in my home with me.
    On my 22nd birthday, I went in the Dior store and purchased the bag I thought would make me so happy inside.
    As days and weeks went past, the same Dior bag was not the prior of my focus.
    I was more focused on whether or not my rent was going to get paid at the end of the month, If I had money for groceries and If I was overall good.
    My point is that a lot of us are not spiritually in touch with ourselves to know when something truly makes us happy or gives us a SENSE of happiness.
    There is a difference, unless your really connected with your soul you will never know what truly makes you happy and satisfies you within and you will be left constantly wishing, desiring material items and on the inside you will be really unhappy.
    For myself, I came to realize after I bought the bag that I was really grateful that I was able to buy the bag I have wanted for the longest while, but what truly makes me happy is financial security. Knowing that I have money there so that I’m able to feel secure and know that if there does come a day where I spontaneously walk in a store and see a bag or shoes I love I’m able to just buy it because at the moment I wanted it and then I would be self aware of what I was doing and how I was doing it.
    There’s a difference in buying a item because you love it, feel the need and use for it and buying it because you are financial secure enough to do it and buying a material item because you feel without it your nothing.
    All the answers are within, search within your soul and find your true happiness.

  8. I think this is something that I appreciate to hear about others, I was thinking that I was the only one that care for the spiritual world, you are going in the right direction. I encourage you to continue your journey about been better in all the areas. About your English I understand perfectly what you just remains us, that we are all superficial bitches, hahahahah, more the one that say do something with your English. It is not my language neither , and people like to offend with that kind message, if that was me I curse her out, but you answer the way she deserve to learn, with kindness.

    Good Job, continue teaching others about the wrong material world, it will be well appreciated for smart girls, not including the English teacher bitch up. :))

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