Graff is creme de la creme from all the jewellers. The finest and most expensive diamonds around.
It’s very popular with arabs and Russians because of it’s bling bling nature, but also a trendy brand for engagement rings of the rich and famous.
I went to their shop in Harrods today and realised there must be some form of a psychological subconscious effect with beautiful things that glimmer. You cannot NOT want it when it sits there and sparkles so peacefully to you…. Ahhh… one day!
Pics from graffdiamonds.com