Their Stories

Lena Perminova – The Story

18 November 2014

 

Lena Perminova

 

Lena Perminova has been appearing on my blog for quite a while now.

She is more of a fashionista than a show off Barbie doll and her great style has been a true inspiration for many people in the fashion world.

 

 Lena Perminova

 

But who is Lena Perminova? What is her story?

 

Lena Perminova

 

Basic Factsbottomline

 

Full name: Elena Perminova

Age: 27 years old, born 1987

From: Berdsk – a city in Siberia, Russia

Family: 2 boys, 1 baby girl and her husband Alexander Lebedev

Lives: London & Moscow

Occupation: Full time mom & Fashionista

 

 Lena Perminova

 

There is something unique about Lena that makes her stand out from the rest of the Jet set Babes.

It’s not the fact she is a well known fashionista with her 750k Instagram followers, but more her down to earth aura that keeps surrounding her.

After researching about Lena, I came across an interesting cinderella story on how she became a Jet set Babe.

 

 Lena Perminova

 

In 2003 Lena was 16 years old when the police caught her dealing ecstasy in the night clubs of Novosibirsk.

 

She was at that time a well known model in the area of Siberia which became a humiliating factor getting caught in the eye of the public.

Despite the fact Lena was not using any form of drugs herself, her trouble was her boyfriend at that time, being twice her age who had been forcing her to deal drugs for him.

 

 Lena Perminova

 

That disastrous night in Novosibirsk came as a blessing in disguise, Lena got sentenced to 6 years in jail for trafficking, a sentence that in the end never fell through.

Instead a well known Russian oligarch stepped in to her case, he did not only become her saviour but also her future husband. His name is Alexander Lebedev.

 

 Lena Perminova

 

Alexander Lebedev is a man of many labours.

 

He started off as a spy for the Russian KGB in the 80’s being the brain in their Foreign intelligence service.

After leaving KGB he created his own bank which became one of Russia’s national banks (until 2012 when it closed down).

Today he is a well known business man, a Russian politician and the owner of several top newspapers in UK like the “Independent” & “London Evening standard”.

 

Lena Perminova

 

In 2012 Forbes listed him as a billionaire with an estimated fortune of $1.1 billion.

But shortly after, in 2013 when his national bank closed down, his worth went down and the title of billionaire gone.

 

Lena Perminova

 

But what happened exactly that made the destiny of Lena to cross path with her future love?

This is how Alexander recalled the troublesome situation:

“Lena was arrested and convinced by the police to co-operate in a sting on another much bigger drug dealer. She was wired up, involved in a very dangerous car chase, and then still ended up in court, alongside this drug dealer, who was threatening to kill her. There is no plea bargain in Russian law, or witness protection. She was going to go to prison for six years, despite helping the police, and her life was in danger. I was campaigning for this law to be instated in Russia at the time. Elena’s father heard me on the radio and wrote to me. I contacted him, and then met Lena”.

 

 Lena Perminova

 

Lena was only 16 years old when she met Alexander – he was at that time 43.

After the turbulent time of trials was over, Lena went on to study economics at Moscow State university. When she was 19 years old, she got married to Alexander and later became a mother of three.

 

Lena Perminova

 

Today they live on a full time basis in Moscow in the famous “Rublyovka” area where all the wealthiest people including president Putin have their homes. (As a side note, the couple are forced to have 4 bodyguards working 24/7 their house and drive their cars with black toned windows, this is Russia baby!)

But on a part time basis they live in London, where the couple has a 10 bedroom mansion in Richmond (Hampton Court Park).

 

Lena Perminova

 

Although their lifestyle is comfortably situated between various homes in Europe and they are spoilt enough for regular vacations, Lena & Alexander seem to be two down earth people very similar to each other.

 

Lena Perminova

 

I like this quote from Lena she gave Harpers Bazaar in an interview;

“On my very first trip to New York, Alexander said, ‘Please go to Bergdorf and buy something,’ but I was so impressed by the clothes, I couldn’t make up my mind,” she recalls. “So I bought jeans and wore them with his hooded sweatshirt and his huge Stephen Webster cross. [While I was] walking around, everyone looked at me—and I started to understand what I wanted and how this outfit was best for New York. But I could’ve bought a Dolce gown!”

 

Lena Perminova

 

But what I truly enjoy is the sum up of the character of Alexander by russianmind.com;

“Despite being a billionaire, Lebedev’s dress sense is odd for a middle-aged man – skinny blue jeans, black tailcoat and designer plimsolls without laces. With his cropped white hair, he looks more like a sports star than a glitzy oligarch. Only his enormous Panerai watch flashes his wealth. “He looks more like a successful nightclub owner than a newspaper proprietor”, said one observer. “He is part 19th-century landowner, part member of ‘Take That’”, said the Guardian’s fashion editor.

These contradictions arise from his conscious effort to distance himself from the more rapacious oligarchs like Berezovsky and Abramovich. He portrays his wealth as a means to fund social projects and he regards himself as a man of intelligence and good taste, rather than a hedonist. His hobbies are tennis, fishing, scuba diving, Russian literature and politics rather than jet-skiing in St. Barts or partying in St. Tropez

When asked about the other oligarchs, Lebedev commented: “We all come from different backgrounds. I am more keen on reading books, writing and travelling. I am not into yachts. I get sick on a boat. If I started buying luxurious planes and yachts I would feel ridiculous. I don’t like birthday parties, I get bored. I do not know what to say. Sometimes I do not go and send a present later”. Instead, he will stay home and read classical literature. He once made the rather staggering claim that he has “read almost everything that is worth reading in literature”. “

 

 Lena Perminova

 

After following Lena on Instagram I cannot help but feel that these two quotes of her and her husband are just describing them so perfectly. I don’t know them, but they both stand out from other jet set people because of their comfortable but not a show off-type lifestyle.

 

Lena Perminova

 

Lena Perminova

 

It was also interesting reading Lena’s story because of how original it was.

I mean come on, the chance of meeting a billionaire future husband while expecting jail sentence is probably smaller than winning the actual lottery!

No matter what, this was her destiny and now Lena is inspiring the rest of the world with her style & story, like a true Jet set Babe.

All pictures are from Lena’s Instagram.
 

Lena Perminova

 

what do you think? // 24 Comments

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Looking for Jet set Babes

18 November 2014

 

Jet set Babes

instagram.com/ariannyceleste

 

Hey girls!

I am wondering if I have any Jet set Babes out there (girls with experience of the jet set life) who I could email and ask some questions with regards to their experience in the jet set world?

I am doing research for a few chapters to my ebook and need to gather some more information about some topics. I feel although I have a good source of information from my friends and my personal experiences, having other people’s insights might work as a perfect complement.

Email me on info(a)jetsetbabe.com or use the contact page or scroll down to the footer and fill the form :)

My helpers get my ebook as a thank you and a big virtual hug :) xxx

 

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what do you think? // 3 Comments

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Jet set Mothers

18 November 2014

 

Jet set Mothers

 

Jet set Mothers,

 

They sure do exist and there are plenty of them! :)

 

Until two years ago I was against kids. I was busy partying and seriously thought I would end up like Samantha in Sex & The city. Because her life does seem comfortable ;)

Everyone told me - “Wait until you get older your mind will change!”

And it sure did! I grew older, I feel I don’t “hate” kids anymore and I am actually looking forward having some of my own.

Hopefully I get a big family because that is truly my dream as my family has always been very small.

I also learned recently that the woman is most fertile in her 20’s and then the chances of getting pregnant just become less and less (not to put stress on anyone here).

Everyone is different, some girls are really fertile while some are not. But the point is that in today’s modern society it is easy to say to yourself that you will get kids once you hit 35, but the truth is it can be too late then. Some women really regret they waited for so long when they had chance of getting pregnant earlier. Just a little thought…

But let’s leave at a positive note and check out how stylish mothers look like! Jet set Mothers are gorgeous and their kids are like the cutest ever! :D

 

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